Coca-Cola Spain, pioneer in advertising on mupis with audio

Coca-Cola will be present on the iWall Inshop circuit, with the innovative “Hyper Sonyc Sound System” audio system, based on the agreement reached with Publimedia Gestión, Publiespaña subsidiary, dedicated to offering multi-support commercial solutions through innovative products, among which is the largest network of audiovisual mupis in shopping centers in Spain.

Coca-Cola Spain, faithful to its commitment to the incorporation of new advertising formats, has reached an agreement with Publimedia Gestión to use, as a pioneer in Spain, the new mupis system with audio from iWall Inshop, which converts this traditional outdoor advertising support into a new proposal with the capacity to insert audio advertising communications.. The company will thus launch the largest network of audiovisual mupis in shopping and leisure centers with the message of its latest campaign, starring his vice president of 16 years, in 10 mupis present in the shopping centers of the Community of Madrid (Magic, North Plaza 2, ABC Serrano, Torrelodones, Agua, Zielo, Moda Shopping, Gran Via 2, Factory of San Sebastián de los Reyes and Villamarina). The iWall Inshop Audio have the same dimensions as a traditional mupi to which a discreet speaker is added that allows the sound to be confined to a specific area and thus not interfere with other sound sources. This innovative support has as its main objective to reach a captive audience in moments of leisure through innovative and high-impact advertising for the user.. This innovative advertising system reinforces Coca-Cola Spain's commitment to innovative and highly differentiated formats for the launch of its campaigns.. Just a year ago the company launched, coinciding with its “Encuentro” campaign, an interactive mupi where passers-by could take photos and become protagonists of the campaign through a digital system.