Worten impacts its clients through its digital signage channel

Worten has trusted Altabox to develop its own digital signage channel in its appliance centers spread across the Iberian Peninsula. The channel, already present in a good number of stores, will be extended to the entire Worten Spain network in 2010, reaching close to 30 centers.

The chain specialized in sales of Worten appliances, Sonae group company with a strong presence in Portugal and an ambitious expansion plan in Spain after acquiring Boulanger last year, has trusted Altabox to launch its own digital signage channel in its centers spread throughout the Iberian Peninsula. The channel, already present in a good number of stores, will be extended to the entire Worten Spain network in 2010, reaching close to 30 centers. The current audience of the Worten channel is close to half a million views per month and it is expected to exceed one million views this year.. Worten has two different digital signage channels in its centers: on the one hand, on the LCD shelf, Contents are broadcast in Full HD intended to show the high image quality of the screens. Besides, This channel broadcasts clips of product offers and corporate content from Worten, developed by the Altabox creative department. The second Worten channel is broadcast in the IT area, and is aimed at showcasing Worten's services. The channel in the linear LCD screens manages between 150 y 200 screens per store, to which are added between 80 y 100 screens in the computer area, so the possibilities of impact and communication multiply considerably. The Worten channel works with Kentia software that allows, from a single CPU, manage two video channels at the same time and the musical atmosphere of the entire center. Thanks to these possibilities, Worten combines video and audio offerings, getting more public attention. In the same way, noise pollution is minimized, obtaining a more pleasant sound environment for customers, that makes the shopping experience more pleasant. Altabox has adapted Kentia's functionalities for this project, so that several video channels can be managed from the same computer, while allowing the musical management of the different venues. Kentia's management platform is very versatile for programming video and music channels, overcoming the platform concept 2.0.