First European installation of a giant Barco DB Series LED screen

Belgian brewer AB InBev has been Barco's first European customer to opt for a Barco DB series LED outdoor display. These new screens are designed with 'green components’ Low power consumption and superior visual performance in all environmental settings.

The main facade of the headquarters of the Belgian beer Anheuser-Busch InBev in Louvaina (Belgium) will from now on be dominated by a twenty-three square meter LED screen. The new screen corresponds to the Barco DB series, becoming the first installation in all of Europe of this type of LED screens manufactured with 'ecological components'’ low consumption and high performance in any outdoor light condition. Barco currently has three screen sizes. AB InBev's screen is used to display company information and spots for some of its more than three hundred brands such as Budweiser, Stella Artois y Beck’s. Luc Vandenbroucke, Executive Vice President and President of EMEA, Barco, He has been proud because “AB InBev has chosen Barco to improve its brand on its façade. AB InBev is one of the world's leading consumer brands and we are pleased that it has selected a prestigious brand like Barco, thus confirming the quality of our LED screens.”.