Kentia integrates Trumedia's audience measurement system

Altabox, company specialized in the development of music and video channels in digital signage in retail, has recently completed the integration of its Kentia solution with TruMedia measurement systems.

Offer your clients greater possibilities for audience segmentation, as well as measuring the audience of its content is the objective that Kentia pursues by integrating the Trumedia audience measurement system into its platform.. Kentia digital signage software, specialized in the development of music and video channels in digital signage in retail, has recently completed the integration with TruMedia measurement systems to offer its clients greater audience segmentation possibilities, as well as measuring the audience of its content. Israel Garcia, CEO of Altabox, has indicated that “thanks to the integration with TruMedia we will provide Kentia with greater functions to address digital signage projects and networks and address the measurement needs demanded by advertisers.”, media centers and agencies. “This is the first integration of audience measurement in digital signage software in Spain”. The integration of Kentia with the PROM system (Proactive Merchandising de TruMedia) It will also allow you to broadcast the appropriate content to the target audience at the right time., which represents another step in the effectiveness of impact and in the possibilities of delivering the message correctly to the target of each campaign.. “For us it is not just about integrating audience measurement, but to guarantee the success of advertising campaigns, as well as taking the first steps in the sector to guarantee measurement metrics in digital signage that serve as a reference,” highlighted Roi Iglesias., Marketing Manager de Altabox. Kentia software is thus positioned as the most complete solution for musical and video setting in digital signage., enabling advertising management and content broadcasting that is close and adapted to the public in any potential digital signage sector.. This is therefore important news for the advertising sector., since through Kentia both advertisers, media centers and agencies will be able to manage their advertising campaigns with maximum effectiveness and return. Altabox and Kentia Altabox is a Spanish company specialized in digital signage solutions and content production for the setting of the point of sale., with more than 7 years of experience and implementation of projects throughout the national territory. In addition to digital signage, Altabox is specialized in digital media and retail media strategies.. For your part, Kentia is the digital signage software developed by Altabox that allows clients to manage their music channels, your audio or video spots, as well as its video channels in its points of sale and public spaces. TruMedia is a company specialized in audience measurement systems for digital signage.. Within their solutions they integrate measurement systems, as well as proactive merchandising solutions (PROM) that allow you to send the right message to the right audience. TruMedia distributes its systems worldwide, and in Spain through DS Digital Screens.