4D experience at Madame Tussauds London
London's new Madame Tussauds auditorium is not a traditional cinema, but a unique next-generation immersive space model. Just released a “4D show” thanks to the efforts of a team of Meyer Sound technicians, Kraftwerk Living Technologies International, Threshold Animation Studios y Merlin Studios.
The new auditorium of almost 300 seats at Madame Tussauds in London has just released a “4D show” based on the Marvel superheroes in whose technical development an important team of Meyer Sound technicians has participated, Kraftwerk Living Technologies International, Threshold Animation Studios y Merlin Studios. “We made the music for the film and created the sound design as if we were making a blockbuster.. Once something sounded great, We raise it even more”, dice Joshua Wexler, presidente de Threshold Animation. “The auditory experience significantly enhances all of our 3-D visual images and drives the audience to scream.”, laugh, jump and crouch at all the right moments”. 
Cinema Experience 7.1 A discreet Cinema Experience system was installed 7.1 from Meyer Sound that facilitates an immersive audio experience for this dynamic application. Christian Hofer, CEO of Kraftwerk, commented that “when Meyer Sound introduced the new line of Meyer Sound products, It became clear to us that by installing this precision technology in the Madame Tussaud theater, “We could achieve unprecedented effects while setting a new standard for immersive audio experiences.”. To bring this concept to reality required closely coordinated efforts by the Kraftwerk team.. The results are a configuration compatible with a Format 91 Dolby, which is composed of seven Acheron front channel speakers, dos subwoofers 700-HP, and a system for controlling Galileo speakers with two Galileo processors 408. wind sensations, agua, earthquakes… become reality for the audience as a team of iconic superheroes leave the screen. “I was impressed by the passion, dedication and attention to detail that make this project so successful”, Paul Williams has recognized, creative director of Merlin Studios. “The audio is simply stunning.”, and the beautifully made film is so entertaining that it leaves you with your mouth open.. In conclusion, “This is an incredible product that is being amazingly well received by our guests.”, has added. Edward Fuller, general director of Madame Tussauds, has highlighted that “Our customers' reactions to the immersive experience are simply amazing. Audio clarity, along with the film's 3D and 4D effects allow audiences to feel as if they are really with the superheroes.". Brian Long, director of live sound and film projects at Meyer Sound, along with John Pellowe, project manager for Constellation, mixed the audio content, in which he combined more than 200 material tracks and mixed into a master 7.1 for playback using two Icon mixing surfaces and Avid Pro Tools HD provided by Stronghire in the UK. “Mixing in the exhibition space allowed us to create maximum impact. With impressive sound effects flying around the room to accompany the action within the film, “We were able to deliver a rich tapestry of surround sound orchestral music for the film so beautifully crafted.”, Pellowe commented. Regarding projection, Two Christie CP-2000ZX projectors with polarized filters have been installed that provide 3D images at 1920×1080. Besides, five Christie DS+10K-M create immersive visual effects in the room.
[youtube]http://www.youtube.com/watch?v=qZR6TjF7qOA[/youtube]
[youtube]http://www.youtube.com/watch?v=oUZcejFeA3M[/youtube]
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