The Miami Dolphins install an immersive multimedia wall at Sun Life Stadium

Christie's MicroTiles and The BuzzWall technology allows the Miami Dolphins to create a wall of great visual impact that combines interactivity, text messages, live video-transmission and reproduction of brands of sponsoring companies. The interactive video wall, composed of Arsenal Media and Float4 Interactive, combines an irregular set of 41 Christie MicroTiles Modular Display Cubes, live and pre-recorded video content, touch sensors, applications for sending messages and large format graphics.

Miami Dolphins fans are the first followers of a professional team to enjoy an extraordinary interactive multimedia display from Christie MicroTiles, which is already installed in the central stand of the Sun Life Stadium. The Dolphins interactive video wall combines an irregular set of 41 Christie MicroTiles Modular Display Cubes, live and pre-recorded video content, touch sensors, applications for sending messages and large format graphics, all of this forming a huge wall more than two meters high for the use and enjoyment of fans. Adapted to marketing plans, media and team sponsorship, The multimedia screen incorporates four content areas with which to inform and entertain the fans. Content includes interactive images of key moments in team history, live videos of the match, replays and highlights, instant text-based surveys, photo galleries, and information about stadium services and local programs. Corporate sponsorships have been designed to be directly integrated into much of the Dolphins interactive video wall content, making brands part of the fan experience. For example, fans have fun removing virtual bubbles with their sponsors' logos with their hands, inserted between requested images of Dolphins highlights, while dolphins swim in a virtual water tank created from Christie MicroTiles seamless joint visualization cubes. Magnetism towards fans The Dolphins interactive wall is a customized version of The BuzzWall, a video wall created by Christi and Montreal company Arsenal Media, at the forefront of the international market for digital media for unique applications. Tery Howard, vice president-chief and head of technology for the Miami Dolphins has pointed out that this wall reflects the “transformational technology that will contribute to improving the quality of the experience lived in the stadium. The wall offers new opportunities, and more numerous, marketing to Dolphins sponsoring companies, allowing them to establish affinities with fans through dynamic content, fun, timely and adapted to the context”. “Elements like The BuzzWall are the best example that fans can go to the stadium one day to see the University of Miami team (ONE) to enjoy a match with UM branding clearly visible, and the day after a Miami Dolphins game in which the brand will have been replaced without any problem. The ability to offer a fully integrated experience is of utmost importance to those who rent our facilities., our marketing partners, our guests and ourselves. Hence the attraction to technologies such as Christie MicroTiles.”, has added. “The reaction of the fans has been very positive, and many of its members, in addition to being attracted to the video wall, They are encouraged to play with the applications”, Denys Lavigne has recognized, president of Arsenal Media. “The wall shows what digital signage is capable of—an application entirely conceived for space—and its many business and revenue opportunities.. It is not something that you have in front of you and that you look at in passing, but of a more intimate experience. The wall creates a relationship and generates a rush among the fans, the team and sponsors. What I liked the most is the magnetism that the video wall exerts on people of all generations”, has added. Another Montreal company, Float4 Interactive, specialized in using sensors and software to create interactions that are always one step ahead of standard touch applications, was responsible for the development of the immersive touch functions of the BuzzWall. For your part, Txtstation Global Mobile Marketing, from Austin (Tejas), was responsible for providing the wall with the necessary functions to carry out real-time surveys among fans by sending simple text messages.