Great audiovisual display in the new Roca Madrid Gallery

The new Roca Madrid Gallery space, brand emblem building in which Roca proposes a unique experience, It has numerous spaces in which the audiovisual is a key element of great attractiveness and sensuality..

Sono has actively collaborated in the design and comprehensive project of audiovisual equipment for the new Roca Madrid Gallery space, recently inaugurated brand emblem building in which Roca proposes a unique experience. At the Roca Madrid Gallery, The visitor will be able to enjoy cultural events such as conferences, debates or exhibitions, in addition to being able to see some of the brand's most innovative products. The space is distributed over two floors and has more than 1,200m2. Roca has redesigned the space with Estudio Lamela, resulting in a great showcase open to the city. The interior is an interactive and unique space, equipped with innovative techniques and tools that allow the visitor to interact with the building and live the brand experience. in this space, audiovisual plays a fundamental role. A total of 29 monitors in line with fluxus production, sensor controlled audio systems, several 15” screens with integrated player, of video walls of 2×2 46” Samsung monitors, a meeting room equipped with video conferencing and a special projection room with a 10-inch screen×5 meters with 6 projectors 6000 Lumens and Watchout Video Management Technology, They make the visitor enter the Roca world through the audiovisual systems installed for this purpose.. All these equipment are controlled by the Crestron system, while lighting and devices are controlled by the Medialon system. Finally on the facade of the building, An LED screen has been installed 6 mm,of 30 square meters, oriented to the street and in which it is projected Rituals ( production showing rituals in the bathing space). In the coming months, Roca Madrid Gallery will host free temporary exhibitions. Building the city (a sample of the European Contemporary Architecture Awards of the Mies van der Rohe Foundation), Aral. The lost sea (curated by Isabel Coixet, director of the documentary of the same name) o The Bathroom, a historical retrospective (which reviews the evolution of the bathroom space and its importance for society), inter alia.