In-Store Media digitizes the El Corte Inglés mupis circuit

In-Store Media, company that manages the mupis of El Corte Inglés, has decided to opt for large-format digital screens with premium locations to optimize the impact on the buyer.

In-Store Media, management and marketing company for advertising media at the point of sale, has digitized the mupis circuit of El Corte Inglés. For this, the company makes available to advertisers and media agencies 80 new digital mupis in vertical format up to 65 inches. These digital screens located in premium locations have the objective of optimizing the impact on the buyer.

This is the first time that In-Store digitizes the advertising formats for the stores in the El Corte Inglés centers. Lluís Alsina, general director of the marketing company, has pointed out that “digitizing advertising at the point of sale is one of the axes of our company philosophy and we could not stop doing it in the most emblematic department stores in our country.”.

Not only have the supports been modernized but their visibility has also increased. Wiro Martin, marketing director of In-Store Media, has pointed out: “We have multiplied by 5 the number of mupis located on the facades, which translates into a total of 200 units with visibility from the street, with the addition that more than 80% of them is on the facades of the most emblematic and busiest centers in the country”.

As a result of this digitalization process, Some El Corte Inglés stores will display more than five screens and others will have digital advertising in the windows., maximum effective location, according to In-Store.