Telefónica develops a mobile application that will replace museum audio guides

Telefónica, through the Wayra platform, a new program for developers that aims to “detect the best ideas when they are being created”, drives look! Museums, an application for mobile devices that replaces and improves museum audio guides with the possibility of interaction, 3D content and augmented reality.

The president of Telefónica, Cesar Alierta, The Wayra Madrid Academy has been inaugurated, a space conceived as an accelerator of entrepreneurial projects of technological innovation in the field of ICT. The company has enabled a space for 1.100 square meters in its historic building on Madrid's Gran Vía so that entrepreneurs have access to the latest technology and advice from Telefónica, as well as an extensive network of mentors.

The Wayra Madrid Academy will promote and shape ten entrepreneurial technological innovation projects that were selected last July during the Wayra Week, during the last edition of Campus Party in Valencia. These projects were chosen from a total of 581 proposals from all the Autonomous Communities.

Among the selected projects, highlights the creation of Mira! Museums, a technological solution, based on latest generation phones, that proposes to revolutionize the way of visiting a museum, providing the experience of enjoying art with elements that do not exist now.

The project tries to achieve, in the words of its founders, the “design and marketing of a high-value Smartphone application, which aims to revolutionize the way of understanding art. Our mission is to eliminate the gap that exists between the informative work of museums (that they receive, only in Spain, more than 55 million visitors a year) and new technologies. We want to lead the integration of technology with the enjoyment of art, and the incalculable value that museums hold. It is not possible that the 10 The most important museums in the world have an average age of 120 years and its informative orientation does not rely decisively on the technological solutions that the new media offer”.

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