Informative signage on the trading floor in real time

Telefónica Audiovisual Services, Euroservicios, AOpen y Display Evolution Clock tower (DISE) have carried out the implementation of the new digital signage system of the Madrid Stock Exchange, an ambitious project that has consisted of a synchronized system of 30 monitors around the trading floor of the emblematic building that show real-time information on stock market values.

The Madrid Stock Exchange Palace is the largest of the four stock exchanges in Spain and one of the most important national and international references in the stock market.. This egregious building built at the end of 1800 It is managed by Bolsas y Mercados Españoles (BME), the operator of all securities markets and financial systems in Spain.

When the negotiation of stocks and deposits is carried out in this financial space, nothing is more important than real-time information. This flow of information cannot be interrupted, as it could cost people large sums of money. For this reason, BME decided to update its IT information system to meet the needs of stockbrokers and awarded the project to Telefónica Audiovisual Services, that together with Open y Euroservicios, representative of Display Evolution Clock Tower (DISE) in Spain, have developed an innovative customized solution for the digital signage system that feeds all the monitors on the trading floor and satisfies the high demand for updated information, offering different types of content on the state of the different markets at all times.

System structure
The implementation of the project was led by Euroservicios, a systems integrator specialized in audiovisual IT digital signage software and hardware, which chose AOpen Digital Engine and DISE software as the perfect hardware and software combination due to its high compatibility.

The system consists of 31 AOpen Digital Engine DE7000 networked media players that power 30 high resolution monitors Mitsubishi MDT521S 52 inches throughout the perimeter arc of the parquet, powered by DISE content management software, which consists of real-time information on stock values and associated marketing content. In the most prominent position of the emblematic building is the central LED screen, showing all the crucial information to the stock brokers.

Synchronized system
The entire installation is synchronized on the network using the advanced “Without Borders” system provided by DISE, which makes possible the operation of a complete system made up of multiple monitors managed from a single point, even with a set of monitors with different and very specific resolutions to ensure complete integration.

This allows the system to be controlled in its entirety as a set of display areas at specific resolutions and with full architectural integration and that offer an exact global resolution of the system. 160.809 x 1.080 pixels. The system allows a transparent integration of content predefined by the user with different Television signals. (DTT) using television signal capture systems and the integrated DTV tuner.

This makes it possible to control and integrate the programming of channels and TV programs that you want to show at any given time.. Thanks to the small size of the Digital Engine, This may be hidden from view.. The possibilities that this system offers at a creative and technical level are spectacular and allow BME to generate information and conditioned graphic elements that create a transition through the 30 monitors that cover the perimeter of the parquet, respecting non-visible viewing areas (spaces between monitors) and without deteriorating the beauty of the impressive historic building.

Real-time information
One of the most relevant aspects of the system is obtaining information in real time with update times of all the data presented in the complete system in less than 10 seconds. Thanks to the fact that the market information systems are managed by Infobolsa (BME Group) and the “parsing” of said data, the system remains continually updated, even between data transitions across different monitor areas.

Given the criticality in terms of real-time data presentation of the system,, Conditions have been defined that allow detecting when the data must be presented and what the behavior of the system should be in case of exception..

The system contains a new module that allows you to launch a “ticker” with all the most relevant information based on the opening and closing of the different markets., that works in 30 monitors. The synchronized system makes it possible for the values in the “ticker” to change their price in real time during their journey through all the monitors installed throughout the trading floor..

The development allows synchronizing the “ticker” on the 30 monitors and the LED screen and is updated in real time by sending signals and information through UDP Multicast messages. The dimensions of this “ticker” cover the entire global resolution of the system (160.809 x 1.080 pixels) (H/V) and given its speed of movement, values take longer than 5 minutes from when they appear on the first monitor until they disappear on the last one in the chain.

Complete solution includes monitors, neat, professional looking media players and software that ensure the system is reliable, since it is the key to the stock market.

Content presentation
The concept is based on a single control station, to manage and control all hardware associated with the system. The control station sends information to the 31 players, which are all connected by a network. This station can also be used for content creation. DISE supports a wide variety of formats: from images in all known formats to real-time web pages rendered in Full HD, going through videos in all formats and texts obtained from different data sources.

One of the most interesting applications of the system is the ability to launch content or even entire channels on the fly with the click of a mouse or the press of any key., a widely used and versatile option for presentation events in which you want to show content, whether simple or very complex, at a certain time that cannot be predicted by programming methods. Thus, For example, There is the possibility of launching a series of logos on the background of the channel at a certain time and having them make a transition tour through all the monitors on the floor.

The system allows the perfect integration of content predefined by the user with different television signals (TDT) using television signal capture systems and the DTV tuner integrated into DISE. Thus, You can control and integrate the programming of television channels as well as the relevant programs associated with them that you want to show at all times. The integration of the television signal means being able to offer the behavior of the same signal as another element within the system, associating layers, behaviors, conditions and all the possibilities that the system enables.

Main benefits

Content update in real time

Reliable and powerful

Complete control from a single point

Solutions

Project winner: Telefónica

System integrator: Euroservicios

Hardware: Digital Engine DE7000 de AOpen

Software: DISE

Screens: Mitsubishi MDT521S 52”