Digital Outdoor Advertising will close 2011 with an investment of 10,8 million euros

The Zenthinela Dashboard, made up of executives from advertising companies and coordinated by Zenithmedia, predicts that investment in Digital Outdoor Advertising in Spain during 2011 will reach the 10,8 million euros.

The Zenthinela Dashboard, composed of executives from advertising companies, has begun to analyze Digital Outdoor Advertising in the second part of this year. Although in their December wave they foresee a drop in 3,7% in this sector, Zenthinela panelists consider that digital signage is ceasing to be a promise and becoming a reality, with an estimated investment for 2011 which is located in 10,8 million euros.

According to the Zenthinela study, after the parenthesis that he lived in 2010, the advertising market will fall again 2011. The year began with slight optimism, which disappeared with the arrival of the second quarter and the forecasts have deteriorated as the year has gone by. The calling of elections and economic instability slowed down investment in the second part of the year and after the elections the expected recovery that in other years has come from seasonal products did not occur..

Advertising investment thus returns to the figures it reached at the end of the last century.. The economic cuts, the brake on consumption, The drop in car sales and the reduction in advertising by different administrations are some of the causes of the sharp drop in advertising investments.. The political change has not conveyed optimism to the panelists, who continue to think that the end of the crisis is far away (instead of approaching) every month that passes. Now we would be talking about the first days of July 2013 as the date on which advertisers place the possible beginning of the reactivation.