An innovative technology allows you to analyze buyer behavior using Kinect

The Argentine company Agile Route has devised a tool called Shopper Tracker that allows the behavior of customers in front of supermarket shelves to be analyzed using data taken by an MS Kinect., shops and businesses, to obtain relevant information on the way products are chosen and the purchasing decisions that consumers are making.

Thanks to the creativity of the Argentine software company Agile Route, From now on, retailers will be able to measure consumer behavior in a way as complete as Google Analytics measures the activity on a web page.. This is Shopper Tracker, a new tool that includes hardware and software to measure the way the customer acts when making purchases in a store.

The hardware is called Shopperception, a system that uses Microsoft Kinect technology to record information about the way in which the consumer interacts with the products on the shelves of a store. Powered by Agile Route, The technology is described by its creators as “the most innovative approach to consumer research for the retail industry.”.

Thanks to Kinect sensors, the platform performs 3D spatial recognition that provides information about the purchasing cycle. Allows you to record the time a customer spends in front of a store shelf, what products do you look at, what product you choose in the end and other variables.

Data registration is carried out without disturbing the client, and subsequently the information is processed in a very similar way to what Google Analytics does with web pages. The potential of a tool like this will continue to be perfected and obtain more advances and new applications.

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