Coca-Cola installs the largest interactive screen in the world in a shopping center in Quito

Coca-Cola and the London studio Nexus Interctive Arts have created a spectacular 3D interactive waterfall in a shopping center in Quito (Ecuador). in it, Visitors can interact with this sixteen-meter-high waterfall, which is also striking for its colors and sounds, altering the fall of the liquid with its movements.

Condado Shopping in the city of Quito, in Ecuador, has been the setting chosen to install an impressive 3D waterfall that combines art and technology. Despite its name, the installation developed by Nexus Interactive Arts does not contain a single drop of water. This is a screen 16 meters high and 4 wide that provides the audience with a happy interactive experience, because its sensitivity allows it to capture people's movements in real time.

Sponsored by Coca-Cola and conceptualized by artist Quayola, The project goes beyond mere spectacle to propose an immersive experience, at the same time that it reflects a whole new way of understanding and relating to audiovisual environments..

The technology developed by the Nexus Interactive Arts team allows the generation of 3D images in real time that imitate a waterfall of particles and other graphic elements. The installation aims to symbolize the way in which new generations interact with technology, encouraging the public to be participants in the experience instead of passive spectators. In addition to its sound and striking colors, this action allows consumers to interact with it, since the fall of “water” varies depending on the movements they make thanks to an infrared motion detection system.

In addition to how spectacular it is visually, The project has a narrative component that distinguishes it: "At first, “Only the technicians were involved in the digital area,” says Chris O’Reilly., creative director of Nexus- “But it is now that artists and other people who understand design and storytelling are doing it”. The narrative premise is simple but powerful, It is a waterfall that invites you to play with it.

An installation that shares your joy
“Waterfall” is an invitation to viewers to get involved in the audiovisual show in an active and playful way.. The installation begins by projecting more sober colors and sounds that become animated and acquire greater intensity as people interact with it.. The system is capable of distinguishing certain gestures from others and reacting based on them, causing both the flow of particles and the behavior of the waterfall to develop as a consequence of the gestural input of the users.

[youtube]http://www.youtube.com/watch?v=_UBB2oqIOL0[/youtube]

[vimeo]http://vimeo.com/34085550[/vimeo]