They develop a new body scan in 3D that allows clothes to be tested virtually

Suran Goonatilake, Ceo of Bodymetrics, Reviewed: "The body is the last subject of information to be digitized. Much of our life is already digital (friends, music, the bank account, Etc.) and is accessible online, but our own body has not reached so much. Bodymetrics, together with PrimeSense, is enabling consumers to store and access information about their body online and share it with fashion retailers. now, body scanning becomes a powerful platform for retailers to provide fashion items that their users like." This new technology can revolutionize the way consumers buy garments online thanks to its testing tools that allow them to try on the garment before buying it.. It will also help reduce the number of garment returns in the fashion sector, which is especially important in online sales with a percentage located between the 20 and the 40% of sales.

"We are convinced that many retailers will install body scanners in their stores and let their customers access the measures they have stored online.. Soon it will be possible to buy online garments that fit our size, form and style", adds Goonatilake.

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