Trumedia provides the audience meter for the tourist information point at Bilbao airport

Bilbao airport has launched the first digital installation at an airport that has an audience meter for digital signage. The sensors developed by Trumedia make up the first system that allows knowing the impacts generated, exposure time, as well as age, race and sex of audience.

Loiu airport- Since last week, Bilbao has had an innovative, highly technological tourist information point, the first of its kind in Spain, composed of seven vertical digital screens and which provides the characteristic of being the first digital installation in Spanish airports that incorporates an audience meter.

The meter is called AlliO and has been developed by Trumedia. Using sensors, it allows us to know the total number of people exposed to screens, your age, race and sex, as well as exposure time. This way, Advertising companies will be able to better adapt their advertising campaigns as well as know the return on their investment..

85 Panasonic Monitors″

The main protagonist of this installation is the image. High resolution images are projected on the seven main monitors at life size, giving the tourist the feeling of being served by a real person. The Navarrese company Zeta Audiovisuales has been in charge of installing the seven main monitors. High definition videos (Full HD) run across a single image canvas made up of seven professional monitors Panasonic of 85 inches and very high performance, with resolution 1920×1080, precision colorimetry, anti-vandal glass, special anti-glare glass, great durability of the installation, with more than 100.000 hours of image panel life and exceptional image contrast.

Panasonic monitors project synchronized and programmable photographs and videos that offer the possibility of creating or broadcasting tourist events in the Basque Country.. Images rotate longitudinally, giving the feeling that it is the entire information point that turns. Includes some image lines that suggest real elements, generating sensations similar to those of projection videomapping.. These seven monitors are visible both day and night and attract the attention of anyone passing through the passenger departure area at Bilbao airport..

Besides, The installation also has two interactive touch screens, whose menu is in several languages, and in which the user can access all the information necessary to enjoy a pleasant stay in Euskadi, with the addition of sending the information to the smartphone via email.