Innovation in Canadian TV: a contest uses a 3D mapping as a scenario

The Canadian network TVA Productions turned to the agency Moment Factory to design the multimedia stage for the new television competition Le Tricheur, which is broadcast every day in the tune of this channel in the North American country. The agency created a unique set, highlighting textures and light and renewing the aesthetics of television contests with a surprising visual environment based on 3D mapping that envelops the contestants and the audience every night.

The last thing you think about when someone talks about television contests is cutting-edge digital design. Vulgarity, dazzling lights, OTT noises and a moving stage are usually the usual aesthetics of this type of programs, but that is not the case with Le Tricheur, from the Canadian network TVA Productions.

The creator of the new show, Olivier Aghaby, worked closely with the multimedia design studio Moment Factory to come up with a design that would leave aside the kitsch and replace it with some multimedia projection trick.

This is how they said goodbye to sad scenarios and hello to video mapping on 3D surfaces, to LED curtains, and software as it controls the light, sound and video. It's like a real installation, a dynamic set, with three video mapping projection surfaces: a central node, from where the presenter directs the game; a panel showing the activities of the five contestants; and a large backdrop of several meters of LED curtains, creating a sense of depth behind each contestant.

[vimeo]http://vimeo.com/34559329[/vimeo]