Sonae Sierra shopping centers will broadcast Gol Televisión on its digital signage network

Gol Televisión Centros Comerciales and Sonae Sierra have reached an agreement to broadcast the League and the Champions League on high-quality double screens installed in the restaurant areas of the 7 commercial surfaces that the Portuguese group owns in Spain. The Neo Advertising agency will be in charge of managing the advertising of the digital signage network and will offer specific audience data thanks to its new analytics system for digital outdoor advertising Neo Analytics.

The shopping centers managed by Sonae Sierra will now broadcast the League and the Champions League, plus other content, thanks to an agreement reached with Gol Television Shopping Centers. Specifically, The channel can be seen in the shopping centers of Parque Principado (Asturias), Valle Real (Santander), Max Center (Bilbao), Tagus Light (Toledo), Two Seas (Murcia), The Rose (León) and Great House (Zaragoza).

The agreement provides for the installation of double screens that will be placed in the restaurant areas and from which visitors will be able to follow the football matches and other content., all managed through an innovative digital signage system. The screens are 46” LCD and offer perfect brightness and viewing angle.
suitable for excellent viewing of the matches.

The service is developed and managed by Neo Advertising with technology DS Digital Screens, that allows the integration of other technologies such as mobile and social media. Neo Advertising is also the entity responsible for the marketing of advertising content., also in charge of advertising planning and advertising possibilities for brands.

Analysis of the effectiveness of outdoor digital advertising

The channel incorporates the new analytics service for digital outdoor advertising from Neo Advertising, with the name Neo Analytics, that combines facial recognition systems and analytics and interpretation of impact data. This way, Advertisers can know the return on investment, as well as adapt the campaigns according to the result, thanks to the fact that the system segments the impact information.

According to Alberto Bravo, managing director of Property Management of Sonae Sierra in Spain, “from Sonae Sierra, We always seek to complete our offer far beyond the mere act of purchase so that our shopping centers become meeting points.. “We are sure that the agreement reached with the company Gol Televisión Centros Comerciales will help to significantly improve the leisure offer in our centers and to continue moving in this direction.”.

For your part, Jordi Guardiola, general director of Gol Television Shopping Centers, has highlighted that the intention of the project is to “take the spectacle of the best football abroad and thereby achieve a greater link between the center, its visitors and also its businesses. This is a project that started this season., "which has been widely accepted and will continue to grow over the next few years with the aim of becoming a new meeting point for all football lovers.".