BMW launches into Manzanares with a holographic show

Under the motto “Soul of a winner”, The German automobile brand BMW has presented the sixth generation of the Series 3, your compact sedan, through a striking holographic event carried out on an unusual setting such as the Manzanares River in Madrid.

To promote the new Series 3 those BMWs, The Tango agency has developed a projection on the Manzanares River in Madrid. Under the concept “Soul of a winner”, The striking Street Marketing campaign carried out on the Puente del Rey consisted of a giant water screen of 32 X 12 meters creating the effect of a giant hologram with 3D images that made the attendees startle and burst into applause.

The three-dimensional images of the new car tried to represent the main values ​​and advantages of the Series 3, achieving an optical effect of great visual richness. Out of nowhere a hand appeared in the river drawing a BMW that took on a life of its own. Next to him a huge shark jumped out of the river and chased the vehicle throughout the show..

[youtube]http://www.youtube.com/watch?v=KQ51rAVj74s[/youtube]

[youtube]http://www.youtube.com/watch?v=dbBvwBqAMZg[/youtube]

[youtube]http://www.youtube.com/watch?v=NttO6Fg7RAo[/youtube]