Communication needs are changing, and video conferencing too

Xavier Casajoana, CEO of VozTelecom, assures in this article that the growing adoption of professional communications services hosted in the cloud (‘cloud’) is going to bring with it a profound transformation in the videoconferencing market.

To date, videoconferencing has required high investments that only large companies could afford., but we are already observing big changes in the market that are going to cause, in a short time, video conferencing is as popular as e-mail.

As has happened with email, where platforms installed and managed by the end customer are being replaced by cloud services (SaaS) such as Google Apps or Zimbra, video conferencing is already undergoing the same transformation and as a result, We are witnessing a growing penetration in the small and medium business segment. Proof of this is the market growth in Europe, higher than 20% according to the consulting firm Frost & Sullivan, in the last year.

The work videoconference

The progressive “consumerization” of videoconferencing technology is going to be the engine of market growth, thanks to lower device costs, of broadband and increased image quality through the Internet network. Besides, video chat services like Skype, Google+ or FaceTime are popularizing the use of this technology in our personal lives, therefore, Users also hope to have this type of services in organizations, with business quality and reliability, without having to wait for developments and investments from IT departments.

Until today, videoconferencing solutions and their evolution to telepresence, They have been designed mainly for connecting meeting rooms of the same company., geographically separated and united by their corporate network. Today the needs of users and organizations go much further. Users need to communicate with high-quality image and sound, as well as collaborate and share visual information, from any device and anywhere, not necessarily from meeting rooms, and above all also in mobility.

The market poses a new challenge and opportunity to manufacturers and service providers, leading to a greater and better offer, developed both by established players in the sector and by new and innovative companies, that they have been able to identify and overcome with their proposals, the barriers and difficulties of traditional videoconferencing.

Xavier Casajoana

CEO of VozTelecom