JCDecaux will recognize the best creative designed for DOOH

As an example of the relevance that digital signage is acquiring within the world of advertising, JCDecaux has included a specific category dedicated to this sector in the tenth edition of its Outdoor Creativity awards, with those who want to highlight talent, the creative ideas and good campaigns in the outdoor environment carried out by advertising agencies and advertisers in Spain.

The next 17 In May the tenth edition of the JCDecaux Outdoor Creativity Awards, that recognize the talent and the most creative ideas of those who opt for outdoor advertising. The agency is preparing an event full of surprises that will take place at its headquarters in Madrid. Among the main novelties is the inclusion of a new competition category, the digital- out-of-home (DOOH), with which JCDecaux wants to reward the creatives created on the new Outdoor digital media by the advertiser, the respective creative agency or media agencies.

The works participating in this contest have been created for urban furniture supports (mupis, columns, canopies), billboards (billboards), clocks with advertising panels, luminous, telephone booths, subway advertising, airports, bus, trains and other means of transportation. The best creativity in external digital support will be awarded to a campaign that has been exhibited among the 1 April 2011 and the 31 March 2012, with another award reserved for new talents, for those works that have not been exhibited.

Another important novelty will be the composition of the jury. Renowned creatives from the national scene have always formed the juries in charge of choosing the best pieces in this medium and, on the occasion of the tenth anniversary, The organization of the contest has decided that on this occasion it will be the presidents of each edition who form the new jury plus three advertisers: Orange, Sony and Unilever.

The president, on this occasion, will be the same one who presides over the Creatives Club, Ezequiel Trevino. Following the order of jury presidents by edition, The cast of creatives that will form the new jury is made up of: Juan Mariano Mancebo, of Diluvia; Ushi Henkes, by Zapping; Nicolas Hollander, Young & Rubicam; Antonio Montero, de Gray; Miguel García Vizcaíno, of Mrs.. Rushmore; Rafa Anton, from china; German Silva, by Barbara Ideas; and Manuel Montes, of Cheil World Wide.