Goertz transforms outdoor advertising into a virtual shoe store

The German shoe store chain Goertz has installed a virtual store in Hamburg's central railway station in which passers-by could try on footwear virtually through Kinect technology..

The German footwear brand Goertz has carried out a retail installation in the Hamburg railway station with the purpose of attracting customers to a new way of interacting with its products. The agency Kemper Trautmann Germany was in charge of developing the virtual store project, setting up a stand at the station with a mirror and sensors with Kinect technology where people could try on the shoes.

The system scanned the user's feet and reproduced them on the screen. Next, The software made a catalog of shoes available to customers so they could choose the model and size and try it on.. If the shoes convinced them, they could make the purchase by scanning a QR code and receive them at home in 24 hours. But if they were not sure, they could share their options on Facebook and ask their friends' opinions..

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