The Austrian sports store chain Intersport Eybl has commissioned the agency Lackner Mediasystems to digitize its new store. 6 apartments on the outskirts of Vienna -Eybl World Store Vösendorf-, in which four video walls powered by 28 BrightSign media players.

The Austrian sports equipment and clothing chain Intersport Eybl has chosen BrightSign as the digital signage solution for its new flagship store -Eybl World Store Vösendorf- on the outskirts of Vienna. The commercial establishment of 14.000 square meters has four video walls powered by 28 BrightSign media players offering Full HD content, customized for specific departments and synchronized over a secure network. A specially developed Internet portal allows store managers to upload content and allows the installation partner to offer proactive service and player management.

The new Intersport Eybl store is inspired by the Beijing Olympic Stadium, incorporating lightness and transparency, with dynamic shapes and colors that represent Eybl's success through sporting spirit and innovation. To attract and inspire customers within the four-level sales area, Intersport Eybl commissioned Lackner Media Systems the creation of four video walls. One of them is located in the center of the entrance area, and consists of 4×4 displays de 46 inches, that stands out as the main visual point. Another eye-catcher is the display wall in the pants area., that uses portrait and landscape orientation screens in a combination that creates an attractive unconventional presentation. Besides, two more display walls, each with two screens, are used in other subject areas.

BrightSign HD210

Each of the 28 displays are controlled by BrightSign HD210 digital display controllers and play Full HD content with individual screens on each wall synchronized over BrightSign's Ethernet connection. The HD210 offers a robust media management platform for superior video and image playback performance., with Full HD 1080p video playback, medios de bucle y creación y publicación de listas de reproducción fáciles de usar a través del software BrightAuthor incluido. Its multi-zone and full-screen designs support videos, images and text tickers, while network capability allows for live text, feeds de Twitter, network databases and RSS content.

BrightSign Internet-connected media players offer much greater benefits to the end user, as recognized by the general director of the AV integrator, Udo Lackner: “We believe BrightSign has a successful future in the growing signage market., which is why we decided to standardize on it and recommend BrightSign over any other media player. Has had great success with many clients, as Eybl, and we have established it in our own portal, where the customer simply uses an internet connection and the BrightSign is automatically directed to our portal. Content management features built into the portal support easy management of content updates for our customers. Another advantage of the portal is that we can offer proactive service and diagnostic reports, as BrightSign players can be automatically accessed and controlled remotely.”

By, 12 Jun, 2012, Section: Digital signage

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