An interactive digital billboard inviting people to save a life

The Canadian agency Lg2 has developed an innovative interactive campaign to promote public health professions among young people using digital screens with pressure sensors on bus shelters in Quebec.

The agency LG2 has carried out an eye-catching campaign for the Canadian Health and Social Services Agency to promote university careers related to the health sector. Using Quebec City bus stops (Canada) combined with interactive digital displays and pressure sensors, The creatives at this Canadian agency have created a very fresh way to attract people to interact with the ad, by installing a simulated electrocardiogram monitor on the image of a patient lying on a stretcher.

On the poster there are two footprints on the patient's chest with the message “Push Here” (Press here) which allows people to save the sick person from death by placing their hands on their chest and pressing to reactivate their pulse. Once pressed, the EKG monitor begins to beep simulating a successful resuscitation, before showing a message that says “Choose a career in public health” in order to create effective awareness among young people about the importance of studying a career related to health.

[youtube]http://www.youtube.com/watch?v=SM-ESDxArlI[/youtube]