Iwall in shop and Publimedia 'moved’ in Barcelona

About two hundred people gathered last 13 June at the Dome of the Las Arenas Shopping Center in Barcelona to participate in 'Emociona', an event organized by Iwall in shop and Publimedia Gestión to publicize the latest developments in digital signage through the experience of companies in the sector.

The Dome of the Las Arenas Shopping Center in Barcelona hosted the past 13 June the event on digital signage and new forms of communication organized by Iwall in shop y Publimedia Management under the title 'Emotiona'. An event aimed at media agencies and advertisers and set in Berlin in the eighties. A wall about to collapse, stewardesses in pin-up attire and even Check-Point Charlie. Everything with a goal, draw a parallel between the Berlin Wall and Iwall. The Berlin Wall represented during 30 years a symbol of expression in an era with borders, and now, in a world without borders, Iwall represents a means of expression of digital advertising, internet and social media.

Mary Carmen Gargiulo, director of the Barcelona branch of Publimedia Gestión, was in charge of introducing Jordi Alba, director general de Iwall in shop, who assured that “Iwall is not a screen company, What you want is to connect brands with people when they are away from home and excite them”, while emphasizing the company's star novelty this year, el I Like Free Wifi. It consists of offering free Wi-Fi by an advertiser in the shopping center in exchange for a 'Share' on the user's Facebook page. An absolutely pioneering way to viralize campaigns throughout the state.

'It excites’ It was attended by several experts who explained the current situation of digital signage and new forms of communication.. Jordi Urbea, CEO of Ogilvy, He highlighted that “the key to Iwall's success is not in the mupis but in the content”. Alberto Gaudioso, Asics marketing manager, focused on retail and how media such as iwalls manage to gain a foothold in the advertising world. Jordi Camos, Rocasalvatella consultant, concluded the event by demonstrating his enthusiasm for the innovative experiences that Iwall in shop is providing, making special mention of the aromas.

During the event, Iwall in shop presented the latest technical innovations recently incorporated into the screens. On each iwall you could see a different type of content. The aroma guy released a fragrance when the perfume ad appeared. Another of the iwalls enhanced the sound of its creativity thanks to hypersound. A third mupi showed the possibilities of interactive support with a video game. The iwall that showed real-time activity on social networks such as Twitter and Facebook did not go unnoticed either..