Wu Kyeong Lee, new president of LG Spain

LG Electronics has appointed Wu Kyeong Lee as president of the firm in Spain with the aim of consolidating the leadership position of the South Korean company in the Spanish market..

LG Electronics has announced that Wu Kyeong Lee, until now global vice president of brand strategy of the South Korean firm, has been appointed president of LG Electronics Spain. The new president, who joined the company in 2006, “will be in charge of consolidating LG's leadership position in the Spanish market”, as well as converting it into a “benchmark for its constant commitment to technological innovation, design and energy efficiency”.

With experience in marketing and business management, the head of LG in Spain, who began his career with the company as vice president of marketing for the Home Entertainment division at LG Korea, He has also stood out for his successful career in the marketing direction of Procter&Gamble in Korea and Japan.

Bachelor of Business Administration from Hanyang University (Seoul) and Master of Business Administration from Michigan Ross Business School, Wu Kyeong Lee has commented on his appointment: “Spain is one of the main markets for LG in Europe. I am aware of the talent and professionalism that the Spanish team has, something that I have been able to verify as soon as I arrived in Spain”. Lee added: “From my new position I will work to ensure that LG Spain continues to be a successful company, leader in the Spanish market, through leadership and people development. My challenge is for employees to grow and develop at the same time as the company does.”.