Gillette performs light and water show to support US Olympic team.

Gillette, Procter company brand & Gamble, created a series of light displays projected onto buildings in Boston culminating in video images of swimmer Ryan Lochte and sprinter Tyson Gay in a curtain of water vapor to support the US team athletes and, "by the way", announce a special edition of their razors.

A screen created with a curtain of water that is launched at high pressure to project a light and video show is the option that Procter & Gamble, one of the companies sponsoring the London Olympic Games 2012, has been used to present a campaign to support the US Olympic team and launch the latest Gillette brand razors.

The brand has collaborated with the agency BBDO to carry out a mapping projection in the port of the city of Boston (EU) with videos of athletes Tyson Gay and Ryan Lochte and messages of encouragement on the buildings and two huge screens of water vapor sprayed into particles above the water surface next to the Institute of Contemporary Art in Boston, with which “holograms” of up to 18 metros.

[youtube]http://www.youtube.com/watch?v=wE69jDKLvbs[/youtube]