Go to the cover of Digital AV Magazine

Huawei will sponsor Atlético de Madrid in the European Super Cup final

Atlético de Madrid and the Information and Communication Technologies provider (TIC), Huawei, have signed a collaboration agreement for the Asian company to sponsor the red and white team in the final of the European Super Cup, that will face the colchonero team with the English Chelsea next 31 of August.

Atlético de Madrid has signed an agreement with Huawei under which the Asian company will become the main sponsor of the red-and-white institution until the final of the European Super Cup next 31 of August, including the matches corresponding to the first and second day of the National League Championship against Levante, that will take place next 19 of August, and Athletic Bilbao, the next 27 of August. Players will wear the Huawei logo on their official jerseys during all three matches.

The Asian company “With this agreement, it aims to enhance its image in the Spanish market and in the European market.”, associating with the current Europa League champion. The continuity of the Asian multinational with the club, after his action in the derby against Real Madrid played at the Vicente Calderón last 11 April, demonstrate “that the results obtained by both parties have been very satisfactory”.

The CEO of Huawei Technologies Spain and Portugal, Walter Ji, has highlighted the importance of football to help “to transmit very positive values ​​among people”. “This collaboration demonstrates our commitment to the Spanish market and our firm commitment to a club with more than 100 years of history, a long history of sporting success and a youth academy with a marked international character. Our goal is to make our technology and our brand values ​​reach the public and, in that sense, We consider that this football club is an excellent means to achieve this”.

For your part, the CEO of Atlético de Madrid, Miguel Ángel Gil Marín, has stressed that with this agreement the club “shows that it is at the forefront of world football. Not only in terms of sports results, but also in our business project, counting on the best companies associated with Atlético de Madrid. I am very satisfied with this new step we have taken with Huawei and I am convinced that it will be a strategic partner for the club in the coming years.”.

By, 17 Aug, 2012, Section: Signal distribution, Networks

Other articles about

Did you like this article?

Subscribe to our NEWSLETTER and you won't miss anything.

Related articles

LG Atletico de Madrid Sky RibbonSky Ribbon: Led insignia of Atlético de Madrid and LG in the new digital era of stadiums Huawei IdeaHubEET markets Huawei IT solutions in Europe LG and Atletico de Madrid Sky RibbonLG and Atlético de Madrid enhance the stadium with 2.000 m2 of Led screens LG and Atletico de Madrid stadiumAtlético de Madrid revalidates its confidence in LG's Led innovation for its stadium Antonio Perez Vernalte, responsible for relations with Europe at MosonMoson reinforces its presence in Europe with the opening of an office in Madrid Telefonica and Atletico MadridTelefónica and Atlético de Madrid use 5G and VR to watch the games Cisco and Real Madrid: Wendy Mars and Emilio ButragueñoCisco and Real Madrid will create the most technologically advanced stadium in Europe Unilumin at Puskas ArenaUnilumin supplies Led display equipment for the UEFA Super Cup 2020 Mediapro Exhibitions develops interactive experiences for the new Atlético de Madrid museum 360º sound for the International Final of the Battle of the Roosters 2019 in Madrid Atletico Madrid wanda Metropolitano LGAtlético de Madrid trusts LG Partner 360 the AV innovation of the Wanda Metropolitano stadium Philips Lighting provides LED lighting to the new Atlético de Madrid stadium Riedel opens an office in Madrid to manage sales and support in Southern Europe LG Electronics will sponsor the premiere of 'Ágora’