Clara and InStyle magazines incorporate interactive audiovisual content

RBA Magazines and Aurasma, augmented reality platform company, have reached a collaboration agreement so that Clara and InStyle magazines go out onto the streets incorporating augmented reality in their editions. Concretely, and on the occasion of 20 Clara's anniversary and the number 100 by InStyle, The magazines will enter a new dimension in their November and December editions respectively..

Clara and InStyle magazines have incorporated augmented reality in their November and December editions respectively.. RBA Magazines and Aurasma have reached a collaboration agreement, under which said publications will use image recognition technology that merges the real world with interactive audiovisual content in the form of videos and animations called “Auras”.

Through the Mas Clara and Mas InStyle mobile and tablet applications (Android, iOS) se accede fácil y rápidamente a más de 40 pieces of interactive content, both editorial and advertising, that constitute added value for publications. The editor has chosen both magazines, not only because of the profile of its readers, but also to celebrate in a special way the 20 Clara's years in the market and the edition of the no. 100 by Instyle. RBA also plans to incorporate augmented reality in the January issue 2013 de National Geographic, celebrating the 125 anniversary of the institution.

For Jordi Sellas, Digital and New Business Director of the RBA Group, “the cover, the reports, The advice and advertising contain exclusive content for our readers to discover in an original and surprising way in a unique experience.. For the content team, The integration of augmented reality has been an exciting challenge, and for our advertisers, has meant the ability to make advertising pages come to life in a relevant and highly effective way.”

For your part, Matt Mills, director of global agreements at Aurasma, has pointed: “We are delighted to collaborate with RBA, one of the most innovative and fascinating European publishing groups. RBA es el primer editor español de revistas que utiliza la tecnología de Aurasma en sus publicaciones, incorporating augmented reality in the editorial and advertising content of Clara and Instyle. Las lectoras de Clara e Instyle son fervientes seguidoras de la moda y adictas a sus móviles por lo hace de RBA nuestro perfecto aliado en este proyecto aportando conjuntamente lo mejor de ambos mundos”.