The Golden Witch charges life thanks to the technology of Innovae Vision

Innovae Vision, company specialized in providing technological solutions in interactive communication applications, has developed an augmented reality action for the administration of the La Bruixa d’Or de Sort lottery (Lleida), the one that sells the most in Spain.

The Golden Witch is, together with Doña Manolita, the lottery administration that generates the most revenue in our country and is now jumping on the augmented reality bandwagon with an innovative interactive campaign implemented by the Guipuzcoan company Innovae Vision. The San Sebastian firm -specialized in technology based on artificial vision, virtual reality and interactive communication applications- has developed an augmented reality action in which visitors to the Lleida lottery administration can interact with the animated character of the Bruixa d'Or. At the end of the action, Users can take a reminder photo with the popular character and send it by email.

In this action the use of the Kinect of Microsoft as an interaction engine, a large format kiosk and augmented reality.

[youtube]http://www.youtube.com/watch?v=HYDBuxOdHBk[/youtube]