Toshiba TEC improves the retail experience with its interactive mirror 'MiMirror’

Toshiba TEC has introduced a new innovative and revolutionary product concept called 'MiMirror', a product designed for the retail market, that could have different uses in the professional field.

“Mirror, magic mirror… Who is the most beautiful in the entire kingdom?”. That's what Snow White's evil stepmother wondered in Charles Perrault's famous story., an interpellation that could no longer be the exclusive preserve of children's literature thanks to the latest technologies, que invaden cada vez más nuestro espacio de consumo.

The last step in this sense is the interactive mirror 'MiMirror’ of Toshiba TEC, that connects the most traditional commerce with all the possibilities offered by the virtual tools available on the Internet. Specially designed for the retail textile sector, This self-service solution consists of a digital touch screen with a built-in camera that works like a mirror.

Aimed at the fashion market, MiMirror allows customers to take photos of their mirror image in outfits, glasses or other fashion accessories. Customers can take multiple photos, helping them choose the right product and then share the images with their friends online through social networks or email and receive advice from their colleagues on the best possible purchasing decision.

MiMirror plays on the fact that shopping is a social activity and makes it easier for customers to share their experiences. When reaching out to other potential clients, These brand images can offer retailers low-cost advertising and viral marketing opportunities., and at the same time, increases retailer brand awareness. And as far as the client is concerned, Provides you an in-store shopping experience with a fresh and fun interactive level.

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