Coca-Cola appeals to our most human and sensitive side in its latest interactive outdoor campaign

Taking advantage of the bad times that are being experienced in Spain due to the crisis (or rather because of the politicians), Coca-Cola has created 'The Cashier of Happiness', an ATM that gives you €100 with just one condition: that you spend them to share them with someone and do some good deed that helps others.

Following in the wake of other vending machines that Coca-Cola has taken to the streets to make our lives more fun, This Christmas the soft drink brand has installed 'El Cajero de la Felicidad' in Spain, an ATM that at first glance could look like that of any bank, but nothing could be further from the truth: It was an ATM where people could withdraw €100 for free without needing a card or any requirement., All people had to do was accept the gift and “commit” to share it.. The machine gave some advice hoping that the beneficiaries would use the money for a good deed..

The description made by the soft drink company itself is eloquent.: “At the same time as the creation of the bad bank, the Cashier of Happiness was born.. The first ATM from which you can withdraw €100 for free, without card. With the only condition that you share it”.

[youtube]http://www.youtube.com/watch?v=6RT-iuPbc6s[/youtube]