BrightSign and TMM Communication reinvent the shopping experience in duty-free stores

The digital signage solutions provider, BrightSign, and its distributor and integrator in France, TMM Communication, have implemented a digital signage network in 'Buy Paris' duty-free stores’ from the Charles de Gaulle international airport of the city of Senna.

BrightSign has announced its recent collaboration with TMM Communication to provide digital signage for shopping at 'Buy Paris' duty-free stores’ from Paris Charles de Gaulle airport. The Airport Distribution Company (SDA), a joint venture between Aéroports de Paris and Aelia (Lagardère Services), chose BrightSign and TMM Communication to implement its digital communication strategy in 'Buy Paris' duty-free stores, the retail brand created by SDA.

The flagship store at Charles de Gaulle airport opened on 27 March 2012 and is equipped with seven double horizontal ceiling-mounted screens and a video wall of screens spanning nine square meters.. A second store opened on 28 June in the new waiting room of Terminal 2E at Charles de Gaulle airport, and was exclusively equipped with high-impact formats: a pair of display walls spanning 14 square meters each, and a column composed of 36 synchronized screens.

Michel Baronnier, presidente de TMM Communication, has explained that “BrightSign players deliver high-quality video content, perfectly synchronized with Samsung screens 46 y 70 inches in massive video walls, as well as the architectural arrangement of the Hyundai screens of 36 y 43 inches located in a circular column. This impressive facility really captures the attention of travelers, since they pass right in front of the duty-free shopping area”.

Players de BrightSign

The technical study, project management, content integration and digital signage solution installation were carried out by TMM Communication. The company chose BrightSign players because they offer the reliability to support operation 24/7 requiring an airport environment, and the ability to seamlessly sync HD video, through multiple video walls.

“After successful installation on FNAC, We were confident in using BrightSign products for this innovative, high-impact installation.. Plus a rapid deployment timeline, We also took into account the low electricity consumption of the players, because imagine the result on a video wall of 36 screens if we had used 36 PCs de 400w”, Baronnier added.

In total, stores include a mix of more than 110 BrightSign HD210 and HD1010 players at four airport store locations. Point-of-sale messages and images are provided on synchronized video walls, situated in unique and challenging configurations at each store location. Advanced interactivity triggered by IR detectors enables efficient and surprising signage that is only executed when a person enters the area in front of the screen.

Despite space limitations behind screens and inside video wall columns, BrightSign players have created a unique and technically complex installation that showcases the company's mastery of technological innovation. Video wall synchronization delivers Full HD video quality to attract customers to the store, and also, to capture their attention with the brands sold in the store. The result is an unparalleled shopping experience, with stunning visuals that catch the attention of weary travelers, achieving income that was previously out of reach.

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