Costa Express, the coffee machine that puts a face to each cut

High-end Intel Core i7 processors are being used in the new Costa Coffee brand coffee machines not to prepare drinks, but to offer real-time facial analysis as part of the retail company's strategy to provide customers with personalized options.

Intel has announced the deployment of new solutions for retailers designed to improve consumer engagement and inventory management. As a result, has collaborated with Costa Coffee, the second largest coffee chain in the world, para desarrollar un terminal inteligente que ofrece a los clientes un nivel sin precedentes de personalización en áreas inviables para una tienda -supermercados, workshops, etc.-.

Costa Express es una máquina vending de café que cuenta con pantallas táctiles y con la tecnología NFC (Near-Field Communication) para pagos digitales. Con el Intel Audience Impression Metric Suite (Intel AIM Suite), un software para análisis anónimo de usuario, Costa Coffee también consigue conocer quiénes están utilizando sus máquinas y lo que estos están comprando para poder ofrecer los productos adecuados para cada local. Estas máquinas basadas en los procesadores Intel Core i7-3517UE de doble núcleo actualmente están funcionando en 2.500 locales en el Reino Unido, with plans to expand to 10.000 units worldwide 2013.

Michelle Tinsley, director of Intel's Retail Solution Division, has pointed: “Retailers are facing increasing pressure to exploit new ways to engage consumers online and on mobile platforms.”, as well as traditional stores, while reducing costs with inventories. Intel is working with industry leaders to deliver technology solutions that enable retailers to deliver fun, memorable brand experiences., plus new ways to ensure that the products consumers want are available immediately”.

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