Pearl Media and Creative i use 3D technology to make a building 'fade away'’

The Pearl Media Company, specialized in giant 3D outdoor projections, and the integrated communications firm Creative i have made use of 3D mapping technology to simulate the disappearance of a building in Los Angeles (EU) as part of an advertising campaign by the real estate agency LoopNet.com.

In an unprecedented experience, Pearl Media y Creative i have joined forces to 'erase’ a Los Angeles skyline building for CoStar Group's LoopNet.com, an online real estate. By using the latest 3D projection technology, companies have visually demonstrated that “if a property is not advertised on LoopNet Premium Lister, could perfectly well be invisible”. So, Spectators have been able to see how the building 12 plants located in the W. 9^th Street, between S. Olive y Hill Street, disappeared before his eyes.

Creative i has developed an integrated communications program for LoopNet built around a simple and powerful message. The program has culminated with an exclusive VIP event, para lo cual la inmobiliaria se puso en contacto con Creative i y Pearl Media para que desarrollasen la primera experiencia de proyección 3D de su tipo. In addition to creating the 3D projection, Pearl Media carried out all the production of the event, which featured a special performance by the band Train.

Rick Mathieson, vice president and creative director of Creative i, has underlined: “We wanted to convey LoopNet's message within a visual experience that was big and bold.. This 3D projection meets that goal in a big way.”

For your part, Josh Cohen, President and CEO of Pearl Media, has manifested: “The building's disappearance demonstrates Pearl Media's ability to push the limits of 3D projection, and simply and beautifully demonstrates LoopNet's brand commitment, creating a lasting impression on consumers. The great advantage of 3D projection is that it works as a live experience, which can then be shared exponentially online and through social media. This program also allows us to show our production capabilities in 360º. We have created a breakthrough in 3D projection. ”

[youtube]http://www.youtube.com/watch?v=PUClepIZNtg[/youtube]