Multimedia panorama at London attraction 'The view from The Shard' with Dataton Watchout

In the tallest building in Western Europe and emblem of modernity in London, The attraction 'The view from The Shard' offers its visitors an impressive sensory and multimedia experience through 310 m. tall with Dataton Watchout technology, installed by audiovisual integrator DJ Willrich.

The integration of advanced multimedia technology to 310 m. tall is not an easy task, although in The Sharp, the tallest building in Western Europe, located in central London, has been achieved so that its tourist attraction 'The view from The Shard’ offer your visitors a spectacular audiovisual experience.

The British company Event Communications and the audiovisual integrator DJ Willrich (DJW) have been in charge of this spectacular multimedia project at the highest viewpoint in London, for which they have selected Watchout multi-screen management software Dataton, Supplied by your Premium partner in the UK, Mirage Associates.

The Sharp, work by architect Renzo Piano, Not only is it currently the tallest building in Western Europe, but it has changed the image of the British capital south of the River Thames, under the concept of 'vertical city' , where offices are located, restaurants, shops and the luxurious five-star Shangri-La hotel from which you can see London from a bird's eye view.

in the plants 68, 69 y 72 'The view from The Shard' is located in this unique building in the shape of a glass pyramid., with views of 360 degrees that reach a distance of 65 Km. with an observatory open to the sky at its highest level, since its inclined windows do not touch in this part so that the building 'can breathe'.

London in 360º

The multimedia experience of 'The View' begins in the entrance hall of the building, in which visitors “portrait themselves” on London's panoramic multi-screen. A flat screen video wall has been installed in this area, in configuration of 5×3, showing the film content to place The Sharp in a historical and geographical context.

The video wall uses Watchout to integrate multiple high-definition video images into a single complete image, along with multimedia content synchronized with audio. Added to this is another video wall of 4×1, in the form of a column that provides updated information to visitors about the route of their trip to the viewpoint.

As Kevin Murphy explains, director de Event Communications, “This is the only place from where you can see the whole of London in all its dimensions and audiovisual format, where visitors are positioned on their itinerary as a 'portrait' at their first stop".

From the hall you access the floor 68 in two kaleidoscopic elevators that take 20 seconds to rise, equipped with television screens and video surveillance cameras, from where guides help visitors to climb to the level 69.

On this level visitors find a triple height space to enjoy an incredible view in 360 degrees to 244 meters high, twice as many as other viewpoints in the city. Tell systems have been distributed in this area:scopes, which act like digital telescopes, identifying places of interest in the user's line of sight, with information on two hundred London tourist attractions in a selection of ten different languages.

“It is the simulation of a trip through the city,” says Murphy.. From making contact in an ingenious way with film and graphic images of London past and present in the entrance hall, to the information in the digital telescope to associate the monuments and areas of the city”.

In these spaces, The audiovisual image is associated with the sound system, a project carried out by Event Communications in collaboration with composer David Mitcham, with a specific soundtrack for this tourist environment, recorded by the London Symphony Orchestra and the Joyful Company of Singers. Just like it was done when the building was inaugurated, with spectacular laser lighting and audio, as the following video shows.

By Kevin Murphy, the role that audiovisual technology plays in the visitor experience is fundamental, “What we have achieved is a very impressive combination of visual show with digital signage. We were very restricted in terms of space, and we knew that the system had to be flexible”.

The Watchout option for this project “allows the content to be dynamic and updated as many times as necessary,” Murphy specifies.. We can even insert 4K video files without any loss of quality or flexibility in the system. “Content is king in this facility and with Watchout we are delighted with the quality of that content.”.

Also, for DJW manager, David Willrich, “the ability to mix and match images from any source, and then sync playback with audio, “Lighting control and other systems according to a pre-programmed schedule have only been achieved with this system.”.

In this project, The DJW team “has written a digital signage element around Watchout, in which we have added additional features to this system to achieve the results we wanted and that a conventional digital signage solution does not offer. “It is a rock solid platform and easily scalable without compromising image quality.”, Subya Willrich.”

Fredrik Svahnberg, marketing director of Dataton, He also points out that “the latest version of Watchout incorporates flexible features that can be added depending on the application.”, which is particularly useful for a project like this, in which the basic calendar of the multimedia content of the shows is set, although alternative content is continually updated”.

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