The interactive tour of the Occidens museum in Pamplona, best exhibition in the world at the CORE77 design awards

Chosen as the best exhibition in the world by the Core77 design awards in New York, The Occidens museum in Pamplona is an interactive tour created and directed by the Navarrese studio Vaillo+Irigaray, powered by Innovae Vision.

The cathedral complex of Pamplona has been the place where the study Vaillo+Irigaray created and directed the museum West, a Core77 award-winning project, as the best exhibition in the world, that has the technology and interactive systems of Innovae Vision.

Occidens is an interactive tour with different narrative levels that seeks to produce “a unique experience for each viewer.”, according to those responsible for the project. Using cutting-edge technologies, like holograms, digital books and 3D projections (together with objects and remains from different historical episodes), the museum shows the historical legacy in a modern way, innovative and attractive.

The exhibition takes place on a surface of 4.500 square meters, whose route runs along a steel walkway that acts as a guiding thread to serve as a guide for the visitor., to enter twelve rooms that collect the artistic expression of each era during four historical periods of Western civilization: Ancient Age (312-712); Medieval Age (712-1512); Modern Age (1512-1812) and Contemporary Age (from 1812 until today).

Each era has its own audiovisual atmosphere, and in each space the visitor finds places of rest and reflection, in order to enhance the relationship between content-continent, between architecture and works of art, through the conception of different spaces suitable for each era and space.

The exhibition emphasizes the fact that the West is neither a civilization nor a geography, but “a mental territory that supposes a horizon of humanity, based on freedom, solidarity and dignity of the person”.

Interactive communication

Innovae Vision, specialist in technological solutions in interactive communication applications, has participated in this project due to its museum experience with the development of four interactive modules.

In this sense, a rotating kiosk reveals to the visitor the roots of the West, represented on archaeological excavations.

This interactive communication module uses augmented reality technology to show a real representation of what the remains being targeted looked like., that provides more realism and impact to the visitor's eyes.

Continuing the tour of the Lower Portico of Pamplona Cathedral, the visitor is introduced to the era of the Gregorian reform, where Innovae Vision has developed a virtual fitting room, which has been conceptualized as a module that allows users to try on typical garments from different historical periods; whether a tunic in the late Middle Ages, a Roman helmet from classical antiquity or a contemporary wig, everything is valid to learn and have fun at the same time.

Besides, This interactive module allows visitors to take a photo with the chosen outfit and receive it in their email.

Another innovative development is to show the visitor what the ancient codices were like.. In this sense, In the Archdeacon Palace InnovaeVision has installed a tactile book; a visual system made up of two screens that simulate both sides of an ancient codex and allows you to turn the pages by sliding your finger across the screens.

The last module developed by this company for the Occidens museum is located in the modernity room, where a book has been installed whose pages are turned when movement is detected. Users only have to simulate the gesture of turning the page to be able to discover the contents that deal with the history of the cathedral complex..

Core77 Design Awards Recognize Excellence in Design, giving this year the award to Occidens as the best exhibition in the world, and the work and the work carried out by the Vaillo+Irigaray studio, with photographs taken by Rubén P. Bescos.