The story of the industrial machinery manufacturer JCB told with original audiovisual systems

The most innovative visual technology of digital signage is displayed with great originality to attract visitors and introduce them to the world of the JCB machinery builder..

Originality and technology is what has been combined in the museum-exhibition that JCB has created in Rocester (England). The objective is for visitors to learn about the history and trajectory of this company dedicated to the manufacture of construction machinery and agricultural equipment.. And to make it more attractive to visitors, the space has been provided with a large number of audiovisual experiences that take many of its products as support..

The person in charge of providing this environment with the most innovative AV technology has been Electrosonic, while of the original design, that takes the machinery and products that are exhibited as support, has been in charge Studio MB.

The idea was to combine, in a space of 25.000 square meters, a museum part with an exhibition part where the promotion of the brand and its products can be highlighted.

Widescreen screens, videowall

The exhibition area called Early Years includes a corrugated iron barn wall, which acts as a projection surface where a film is broadcast that tells the history of the company in the post-war era. In another area, stacked straw bales are used, along with a single arm hydraulic loader that fits most tractors, as image projection screen.

The next part of the exhibition shows how JCB has evolved as a brand. In this way, Two of its most characteristic machines are on display, such as the telescopic Loadall and the crawler excavator model. 110. Its functionality and design are explained through four speakers that are activated through a break-beam sensor..

In the same way, A large screen has been located near the JS200 crawler excavator, one of their heaviest machines (of tons), where a video of its characteristics is displayed. And in front of this a nine-screen video wall has been located on the wall that shows the innovative design of the three-tonne JCB Fastrac chassis and the products that have been developed based on it..

More audiovisual elements that come into play are found in the area where the JBC Dieselmax car is displayed, which holds the world speed record for a diesel engine vehicle. 350 miles per hour. A wide screen behind the vehicle shows its race on the Utah salt flats.

The JCB story concludes with a wonderwall made up of a line of four LCD screens 46 inches. In interactive mode, Screens function as an animated card index of JCB products. On other occasions, scroll through images of company machinery.

International expansion

JCB has an international presence in almost the entire planet and has open 22 plants. To explain this expansion, In one of the rooms a hemisphere is projected on the floor and, besides, individual exhibition tables have been located, equipped with LCD screens, showing in detail the activities of some of the main units. An LED ticker displays overhead statistics.

Another innovative AV design is the curved wall made up of spare parts drawers that acts as a projection surface to show the organization and services that the company has around the world.. Another exhibit explores products for the military and includes images of products for action.

In the awards section, A rear projection screen shows the distinguished visitors who have attended this original JCB exhibition, including prime ministers and royals.

Technology Compendium

The entire AV system that has been installed in this JCV museum-exhibition is controlled from the touch panels that are located at the entrance and exit., and can only be handled by authorized personnel as they are password protected.

Electrosonic chose to standardize AV equipment across installation as much as possible. Delta Nano video playback servers from 7thSense and also from this same manufacturer the Delta Duo solution to display the Delta Duo car.

For the rest of the video playback, the systems are used. BrightSign HD220 located next to the screens and powerline adapters are used for LAN control. In the rest, video distribution is carried out over CAT cable 5 with DVI extenders.

Projectors and screens

Electrosonic uses a projector Optoma for barn wall intro screen. The rest of the projectors are high performance, single chip DLP brand Christie (DHD670-E models, DS 750, DHD800) with light outputs in the range of 5.800 a 8.000 lumens, and compatible with HD and SXGA formats.

Regarding the displays, a model is used NEC LCD of 46 inches for the wonderwall and videowall under the Fastrac chassis.

Control equipment is located in three racks next to the exhibition to minimize cable runs. Inside each rack, audio from media players feeds a AMX Exactly DSP.

The speakers used are, mainly, from the Tannoy range Di (8DC models, At 6DC, Of 5DC). The AV system is managed by an AMX NI-900 controller, to which all devices are connected via a LAN. In addition to small control panels, full monitoring and control of each device, It also features a master control built into the main AV rack managed by an AMX MVP-9000i. These panels can only be operated by authorized maintenance personnel.