Platinum Equity compra CBS Outdoor International por 225 million dollars

CBS Outdoor International has received an offer from Platinum Equity to sell its assets for 225 million dollars.

The capital investment company Platinum Equity has made a binding offer to acquire the assets of CBS Outdoor International (CBSO International). The transaction proposal represents an approximate value of 225 million dollars of dollars (around 170 million euros). The purchase is subject to Council consultation and legal processing.

CBSO International focuses its activity on the development of outdoor advertising, marketing in all out-of-home segments: large format, urban furniture, transport, stadiums and shopping centers. Has clients in the United Kingdom (with contracts on the London Underground and London Westfield Stratford), Ireland, France, Italia, the netherlands, Spain and China.

This purchasing process, which started at the beginning of the year, It represents a way for Platinum Equity to expand its business, especially in the European and Chinese market.

For your part , Leslie Moonves, president and CEO of CBS Corporation considers that this is a good business that will allow them to “focus our activity around the creation and distribution of high-quality content”.