The Terminal 1 JFK International Airport has two twin digital signage screens, supplied by JCDecaux, whose main content provider is LVMH.

JCDecaux at JFK airport

JCDecaux has installed two HD digital signage panels in the Terminal 1 from John F. International Airport. Kennedy of New York. These screens, that offer fully synchronized content, measures more than 15x 7 meters each and are strategically placed, above security entrance. In this way, They are seen by all the passengers who pass by.

The Terminal 1 JFK International Airport has a large passenger traffic, nearly 4,6 million, who travel to Europe, Asia and Mexico, and more than twenty airlines such as Air France, Lufthansa, Alitalia, Aeroflot, Aeromexico, Japan Airlines, Korean Air y Air China. The Terminal also has a wide variety of wine and liquor stores., cosmetics, jeweler's, fashion and accessories.

The two high-definition digital signage screens are the first of their kind in North America and the Moet Hennessy Louis Vuitton (LVMH) will be one of the main brands that will use this support to show its product portfolio.

“We are delighted to have expanded our global partnership with LVMH to the United States”, explains Jean-Luc Decaux, co-general director of JCDecaux. “The development of a digital signal, that has full creative movement, will be both powerful and attractive for brands, while offering a different experience to passengers throughout the trip”.

By, 29 Jul, 2013, Section: Case studies, Digital signage, Display

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