CBS Outdoor renews the digital signage network of New York's Penn Station

Penn Station, one of the busiest transportation hubs in New York, It has a DooH network renewed by the North American CBS Outdoor.

The new digital signage network installed at the popular Penn Station in New York, through which more than seventeen million passengers pass through each month, carried out by CBS Outdoor, It is based on twenty-six high-definition screens and digital totems.

Penn Station is one of the busiest and busiest transportation hubs in the United States., in which numerous metro lines join that go to the city center and the outskirts, as well as the Long Island Railroad terminal, among others

In the large hall and connection center of this station (LIRR), where is produced 75% of passenger traffic according to data from CBS Outdoor, Several large-format screens have been installed that show passengers information and commercial messages strategically located “in the direct line of sight of passengers with ample dwell time.”, explains Phil Stimpson, executive vice president of CBS Outdoor.

In this sense, Opportunities for brand promotion have increased, Stimpson points out, “as the magnitude of the digital network at Penn Station will change the flow of traffic at each transit station, not only with strategic information but also access to commercial messages in one of the most active stations in the world, which includes all the most dynamic digital innovations”.

This network, that renews the agreement with MTA, (Metropolitan Transit Authority, station management entity), of the digital screens installed just a couple of years ago, is configured with the installation of twenty-five digital signage displays in the LIRR area, to which eleven new screens are added inside the trains to provide information to customers, in combination with advertising.

LCD screens supplied, with sizes of 55 y 47 inches mostly, They are full HD and work 24×7 at the station. One of the innovations is that all content and information programming can be immediately canceled if an emergency or service interruption occurs to act as an information and evacuation system for passengers..