ADI installs large DooH screen in new Forever store 21 from Liverpool

A great DooH screen 26 metros, supplied by ADI, has been installed on the façade of the new Forever store 21 from Liverpool.

The city of Liverpool will have a new Forever chain store at the end of the year 21, located on Church Stret. Y, although it has not yet been inaugurated, Its façade already has a large DooH screen (Digital out of home) of 26 square meters, supplied by ADI, where third party advertising provided by Ocean Outdoor.

With this large screen from ADI, An attempt has been made to bring the New York atmosphere to one of the busiest streets in Liverpool. A replica has been made of what the Forever chain 21 has implemented in its flagship store in New York, Forever 21, which has a giant interactive screen on the outside.

ADI was hired by Royal London Asset Management (RLAM) since its solution responded to the needs that were required. “We had to combine our knowledge and experience with an innovative, high-resolution product that would address the architectural constraints of the project”, explica Drew Burrow, ADI Business Development Manager.

ADI has provided a complete solution including design, fabrication and assembly of steel structure, the screen, the content delivery platform, as well as its maintenance.

This large 'digital billboard' is one of ADI's new designs in outdoor displays, with a thickness of 10 mm and front access LED.