Digital kiosks equipped with sound and Grand Visual simulator to promote the new Land Rover

'Press the pedal and listen to the engine' is the slogan for users to enjoy the simulation of driving the new Land Rover off-road vehicle through Grand Visual digital kiosks, equipped with directional sound and an accelerator pedal.

Digital signage technology is being increasingly adopted in different applications and markets due to its communicative impact and interaction with the user..

This has been the case in the promotion carried out by the digital signage company Grand Visual for the car company Land Rover and its new Sport model, through interactive Eyelite Digital kiosks installed in some airports in the United Kingdom.

This 'digital test drive' so that users can learn and simulate that they are driving the new Land Rover Sport is based on a digital kiosk with a screen, directional sound and a pedal as an accelerator, that with the motto 'Push the pedal, hear the engine’ (press the pedal and listen to the engine) They seek to capture the user's attention.

The screen of this digital kiosk displays interactive content, as a video game and inside the car, with graphics that activate when the user presses the pedal, in which the acceleration capacity of the off-road vehicle is collected, while simulating the sound of the engine at that moment to create an immersive user experience.

As those responsible for Grand Visual point out, outdoor digital signage system provider, “The campaign aims to deliver the speed and excitement of SUV motoring 5,0 to business travelers at Gatwick airports, Manchester y Stansted, in UK, for you to try and enjoy”.

The campaign has been designed by the advertising company RKCR/Y & R; the innovation center of Kinetic, with the production and creative technology of Gran Visual, whose managers assure that “this installation is the first interactive campaign outside the home, that combines digital signage and sound, what we do at an airport. Users can create their own experience by pressing the pedal to unleash the powerful sound of the new Range Rover Sport's engine revs. “.