Augmented reality technology is consolidated in business digital marketing projects

The advances and applications around augmented reality technology are an increasingly present reality in the digital marketing environment to attract, communicate and build user loyalty, as a Realmore analysis points out.

The presence of augmented reality technology in business digital marketing projects is an increasingly adopted and necessary tool to attract, communicate and build user loyalty through their mobile devices, as the company assures Realmore, in his analysis of the evolution and consolidation of this technology.

According to an analysis carried out by Realmore, company specialized in augmented reality, This technology is a tool to take into account for brands that see the digital world as an opportunity to communicate with their audience..

This technology superimposes virtual elements in a real environment, so that virtual information is added to the existing physical information through smartphones or tablets. This real-world information becomes interactive and digital for the user.

In this sense, Realmore highlights examples of successful businesses started in 2009, like Adidas or Lego, who began to use augmented reality to generate experiences with their users beyond the conventional, at a time when the way to interact with the public was based on a computer and a webcam.

years later, specifically in 2011, augmented reality took advantage of the strong penetration of mobile devices (smartphones y tablets) to begin to position itself as an innovative tool in sectors such as mass consumption, architecture and even medicine.

New business models

At the moment, This technology is already a tool considered by companies that are committed to the digital environment to transmit information through their business models., with examples such as the virtual fitting rooms of Ray-Ban or the Tissot watch brand, inter alia.

For Realmore, The future of this tool is determined by large companies like Google, with its great engineering work: la gafas Google Glass, a technology based on a prism that projects information into the user's eye through augmented reality and allows you to search for any type of information and share it on countless social networks.

Meta Glass are another example of glasses that allow three-dimensional viewing., that allow the user to live surprising experiences. "But the great mystery is in the hands of the technological giant Apple - they emphasize from Realmore -, that has not yet been pronounced, and it is becoming the great unknown. Be that as it may, “Augmented reality is making its way and strengthening its presence”.

Realmore, business unit Equent Media Group specialized in the implementation of 3D augmented reality projects and content, has developed some projects in Spain, just like Digital AV Magazine has reflected.

In this sense, The company's progress at this time focuses on a project that will allow previewing the largest library of furniture references in the world through a tablet, where the user can see how they look using real scenarios and configuring materials, colors and measurements, with the option to buy them in three clicks.