Broadcast IT Experience starts at the Feria de Madrid Convention Center

Broadcast IT Experience brings together today and tomorrow more than 3.800 professionals registered around three major cores of debate: hybrid television, multichannel and Ultra High Definition sound.

At the Broadcast IT Experience conference, that are being held today and tomorrow at the Madrid Fair, thirty leading experts are addressing all issues related to the new hybrid television and OTT services, outlining what the future will bring, increasingly present, of the television medium.

More than 3.800 professionals have registered for these sessions, organized by IFEMA in collaboration with Panorama Audiovisual, that take place at the North Convention Center of Feria de Madrid.

In a few years, Technological evolution has reconfigured the television ecosystem, the change in consumer behavior and the current situation of a market, where telecommunications companies have an important role in bringing content closer to the viewer at any time, place and device. En estas jornadas se intentará dar respuesta al papel que están jugando las telcos en el futuro del medio o como el desarrollo de servicios OTT incide sobre los operadores

Lluís Borrell, one of the audiovisual professionals with the greatest international projection and more than two decades of experience in the sector, ha sido el encargado de abrir Broadcast IT Experience centrando su intervención tanto en la TV lineal como no lineal y analizando las perspectivas comerciales y regulatorias en Europa.

Today at the head of the Media area of ​​Analysys Mason at an international level, Borrell has an extensive resume that includes projects in strong growth markets, like broadband, as well as in the traditional and digital media market (TDT, DTH, cable, IPTV and Internet television).

In the round table titled Anycast, Anywhere, Anydevice has been able to exchange impressions and points of view by Álex Mestre, Director of Strategic Marketing at Abertis Telecom; David Lecumberri, CTO of TotalChannel; Nico Munoz, Director of Corporate Development at Havas Media; Miguel Pingarron, Director of Business Development at SES in Spain; Fernando Soto, Director of Customer Management at Movistar TV; Gonzalo Guerra, account Sales Media at Atos; and José Luis Vázquez, president of the Spanish Association of Interactive TV Companies (Aedeti).

Jesus Solana, director of the Telco Division, Digital Media & Broadcast at Cisco Spain; Pere Vila, technology director, Innovation and Systems of the RTVE Corporation; José María Casaos, technical director of Atresmedia Television; and Pablo Romero, Content Director at Yomvi (PRISA TV) They also participate in these sessions, contributing their vision on the television of the future..

One of the great international gurus of the sector, Paul Lee, Research Manager, Technology, Deloitte Media and Telecommunications, and Luis Jiménez Guerrero, Managing Partner of Media at Deloitte Spain address the trends that hybrid television will experience in the coming years.

Lee, specialist in the analysis of current trends in the technology sector, media and telecommunications, columnist for the Financial Times newspaper and author of five books (between them, Convergence Conversations y Digital Dilemmas), together with Luis Jiménez Guerrero will address the future of connected television, from the point of view of access to network content directly from the television, the introduction of new interactive services and new business models.