South Africa Nu Metro Cinemas migrates to digital projection technology and Barco's immersive sound

Barco's immersive sound and projection technology, integrated by its partner RCC Trading, has transformed all Nu Metro theaters and cinemas in South Africa, the second largest exhibitor in the country, to digital format.

The transformation project to the digital environment of Nu Metro cinemas and theaters, the second largest cinema and theater exhibitor in South Africa, which will end in December 2013, has had the digital projection technology of Barco and with its Auro surround sound system 11.1, integrated by your partner RCC Trading.

A total of 111 Barco's latest generation digital projectors are being gradually installed in sixteen Nu Metro cinemas in this country, since four have been digitized for years, to which are added the theaters of this company in Johannesburg, Cape Town and Durban, which will feature the Auro surround sound system 11.1 from this provider, a first for Africa.

Nu Metro Cinemas converted its first multiplex to digital in Johannesburg a few years ago. Since then, This cinema chain made the decision to make a complete digital transition in all its theaters and trust in a single supplier of digital projectors for this industry.

As Luke Roberts explains, general manager of Nu Metro Cinemas, “We have been using Barco projectors for many years in several of our rooms and their quality and reliability is incomparable. Many of our colleagues in the film business agree with that, which further increased our confidence in Barco and his team, confirming that it would be the best option”.

Innovation in surround sound in Africa

Precisely this confidence of those responsible for Nu Metro in Barco's technology also stimulated their decision to invest in Auro, this provider's surround sound system to enhance the viewer experience in its theaters.

Both Roberts and his team at Nu Metro had tested Barco Auro 11.1 and other systems on the market “and we believe that Auro offers much better sound quality, as well as a clear path towards an open standard for surround sound. “Nu Metro was the first cinema chain in fully digital format and now we are once again at the forefront with the surround sound system in our theaters”, this manager assures.

With this platform, 3D surround sound is created by arranging the speakers in three layers of sound. (at ear level, height and the room in general). With this audio format, a natural sound is achieved that comes from everywhere and surrounds the listener..

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