LG Spain is committed to its professional division and integrated solutions as business challenges in 2014

Innovation, design and quality of the screens are the pillars that LG will continue to promote in 2014, with an important commitment to develop its professional division and gain share in the B2B market with an offer based on the integration of solutions, to which it now adds its air conditioning proposal in facilities management.

The Spanish subsidiary of LG has brought together the media in its traditional pre-Christmas meeting to take stock of the year 2013, which closes with growth in all business areas of its B2B division compared to last year, and places the company as the second benchmark in the national market in the LED television segment.

This is how José María Zamora explained it, marketing director of LG Spain, in the final analysis of the year: “thanks to a constant commitment to innovation in all our launches, We are managing to surprise consumers and improve their daily lives. “We are a mandatory reference in more and more product categories”.

One of the big bets for next year is “to make an important commitment to develop the professional B2B division, in which we have a solid base as a trusted partner and we have grown in all business areas, mainly in the last quarter of 2013”, pointed out to Digital AV Magazine Francisco Ramirez, responsible for this division.

The strategy for this is to significantly expand the number of companies with which LG works as a valuable technological partner to increase its presence in the B2B market.. In this sense, The company will promote the proposal of offering innovative and comprehensive solutions.

One of the novelties in this regard is the incorporation of the range of industrial air conditioning and air conditioning to this offer., specifically Multi V IV, that offers improvements in the main aspects that concern building managers: performance, installation reliability and flexibility. All this makes Multi V IV an optimal choice for the air conditioning of large buildings..

in the new year, The company also plans to market equipment that combines OLED and ultra HD technology. (4K), to offer “unprecedented” image quality, in which the curved design of the systems stands out. According to the data provided by those responsible for LG Spain, will finish 2013 in second position in LED televisions, in which it has a 30,5% year-on-year quota, with growth so far this year of more than five points.