Moment Factory creates a large videomapping projection as a preamble to Super Bowl XLVIII

The façade of Macy's in New York offered an epic multimedia show by Moment Factory as a preamble to the great event of Super Bowl XLVIII. A videomapping projection made in 2D/3D on a surface of 3.390 square meters.

on sunday 2 In February, the grand final of the United States professional American football league was held (National Football League – NFL), la Super Bowl XLVIII. A great show that in the preceding days was celebrated with different shows such as the one performed by Moment Factory.

Moment Factory has helped bring Super Bowl Boulevard to life with a spectacular multimedia show that was projected onto a surface of 3.390 square meters since Wednesday night 29 from January to Saturday 1 February. The chosen place was the facade of the iconic New Macy's building, Located in Herald Square.

Following the success of the multimedia shows that Moment Factory held at the Sagrada Familia in Barcelona and the Boardwalk Hall in Atlantic City, as well as the visual effects he created for Madonna's show during the XLVI Super Bowl halftime show., the NFL and company event organizers PPW They decided to hire their services to carry out this great projection that was offered every half hour., between five in the afternoon and nine thirty at night, lasting eight minutes.

The visual spectacle has incorporated original films, 2D/3D animations and special effects that transformed the images as if they came off the screen, creating an experience as captivating as football itself.

Moment Factory developed a five-act narrative that revolved around the idea of ​​fusion. The story explores the union of the two drivers of the game, New York and New Jersey, the present and future of football and the embrace of winter as a force in this year's game. A mix of NFL archive footage, ranging from 8 millimeters to digital, highlighting some of the season's highlights 2013-14, like the blizzard that hit a game in Philadelphia, as well as the most famous faces of American football such as Barry Sanders, Jerry Rice, Brett Favre, Dick Buktus, Johnny Unitas y Jim Brown.

Like most of Moment Factory's large-scale shows, The Super Bowl Virtual Theater required the collaboration of the company's internal team, which includes the areas of technology, graphic design, digital animation and management, as well as proven skill in conceptualizing and creating these captivating environments..

During the design of the special effects, The artists took into consideration the unique architecture of Macy's and the urban setting of the show.

[vimeo]https://vimeo.com/85154356[/vimeo]