BrightSign advances at ISE 2014 the future of digital signage with its first 4K player

Increasing exhibition space in the edition 2014 of ISE compared to last year, BrightSign shows the result of technological development and innovation with the presentation of its first 4K solid state player to the digital signage market , plus new BrightAuthor features for its current range of XD and HD players.

The multinational BrightSign has been one of the companies that has set the pace for the future of the digital signage market in WHEREAS 2014 with its first 4K solid state player, to deliver full image playback quality with ultra-high definition technology on displays.

One of the company's goals with BrightSign 4K has been to show professionals and help them understand how investing in 4K technology is cost-effective and future-proof in digital signage installations and networks..

This media player is the first to offer a native 4K end-to-end solution that accepts H.265 content and offers 60 fps output via HDMI 2.0; each of them essential elements to offer a complete 4K solution demanded by the main manufacturers in the digital signage market..

This has been pointed out by the CEO of BrightSign himself, Jeff Hastings: “There is a lot of excitement and expectations around 4K technology, but unfortunately many of the solutions available today have not covered these assumptions and do not deliver a true and real 4K experience.. Market demands and our R&D have resulted in BrightSign 4K, a fully compliant system to preserve encoded video quality for production and cover the 4K ecosystem from start to finish, as professionals can see at ISE 2014”.

So that content remains in native 4K and is delivered with the highest visual quality, Those responsible for BrightSign point out that “the video must be made with a 4K camera, capable of encoding and decoding using the new H.265 compression standard 10 bits per channel, while feeding to the display via HDMI 2.0 to preserve the speed of 60 fps of the original frames. “Any broken link in this chain of events negatively affects the quality of the video and its output to live up to true 4K and create an immersive digital signage experience.”.

Another of the company's presentations at the event has been the new features offered by the version 3.8 of your BrightAuthor content management software, such as the content creation tool for screens of any size and layout BrightWall, so users just need to choose the number of screens and specify their video screen settings and drag the video to BrightAuthor.

BrightAuthor 3.8 It also incorporates the pre-registration function, which provides the ability to preview signage presentations and for the user to see exactly how they will appear on the screen before delivering them.