Grupo Turismo24horas' interactive LED screens promote Salamanca and its municipalities

A total of twenty-five interactive digital screens, developed by the Spanish company Grupo Turismo24horas, show the heritage, culture, places of interest and added services such as the possibility of making reservations for Salamanca and its province to promote tourism in the region.

The Spanish company Tourism24hours Group, based in the municipality of Doñinos, in the Campo de Salamanca region, has developed and installed the network of twenty-five interactive digital showcases, that act as tourist information points, distributed throughout Salamanca and its province, the last of them in the town of Peñaranda de Bracamonte.

These interactive digital LED displays, in formats of 32 y 22 inches, “Although we also develop systems of up to 50 inches to adapt to the needs of each project”, explains Heliodoro Martín, general director of Grupo Turismo24horas, a Digital AV Magazine, They are networked and integrate innovative software also developed by this company..

“Our digital screens are touch-sensitive and networked, with the difference that they integrate software designed internally in the company that has no competition, since it offers information quickly and easily to the content that our clients provide us, in this case the tourist offices of the Community of Castilla y León, and Salamanca and municipalities of this province -Martín points out-. The system does not allow access to any website, and therefore the information is shown very quickly to the user, without complications or waiting, and all access and consultations are free”.

Grupo Turismo24horas is also in charge of managing these digital tourist information points., “since our experience is that on many occasions these systems become unusable because their maintenance is neglected.”, actualización, etc. and it's a shame, because in addition to offering very useful information and promoting tourism, It is also a means to promote the services of each area, restaurants, shops…”, highlights the director of Grupo Turismo24horas.

In this sense, The company has designed these screens with an anti-vandal structure, both to withstand adverse atmospheric conditions outdoors, as aggressive actions against it, “our management allows that if an incident or breakdown occurs, "The technicians quickly solve the problem and guarantee its operation at no cost to the customer.", explains Heliodoro Martín.

Located in central locations in each town or outside the municipal tourism offices., these digital showcases display information 24×7 about monuments, heritage, history and services of interest to tourists, visitors and citizens, contents to which tourist tours will be added shortly, gastronomic, etc.

Besides, The screens have an application developed by Grupo Tour24horas that allows you to make reservations at restaurants and hotels in the area to improve the development of tourism and facilitate the experience of visitors..

The company also has interactive digital showcases to provide tourist information to people with mobile disabilities., “but it includes two screens,” Martín points out., that of the system itself and another integrated at the optimal height so that a person in a wheelchair can press it and obtain the same information. We have one installed in Santa Marta de Tormes and the Madrid City Council has also been interested in it.”.

Another element that this company offers is a carpet that connects to the screen to learn in a playful way through a game., and with prize included, tourist elements of the area.