JCDecaux transforms its marquees and mupis with 'the power of Electro' to welcome Spider-Man on 17 April

On the occasion of the premiere in Spain of the film 'The Amazing Spider-Man 2: The Power of Electro', Sony Pictures Releasing Spain has launched an ambient media marketing action with the OMD agency on the supports that JCDecaux has in the most central locations of Madrid and Barcelona, that have been adapted with lighting that recreates the effect of lightning while the user recharges their mobile phone.

Blessed are the burden of the little ones. JCDecaux has in the center of Madrid and Barcelona have been transformed so that citizens receive the superhero Spider-Man, to promote the movie Sony Pictures Releasing ‘The Amazing Spider-Man 2: The Power of Electro', that will hit Spanish screens next 17 April.

The development of this campaign has included the work of the agency OMD with JCDecaux Innovate, the special actions department of JCDecaux, that has used the locations of its Innovate Circuit, a group of exclusive supports of this company located in central areas reserved for carrying out special actions.

As in other actions, The marquees and mupis have been adapted to promote the film, turning them into 'powerpoles' that allow the charging of smartphones and tablets. (iPhone y Android). Besides, How in this film the evil man that 'Spider-Man' faces has powers related to electricity, Special lighting has also been incorporated into the supports that recreate the effects of Electro.

To achieve this charging capacity of the devices and generate an innovative experience for the user by charging their mobile with 'the power of Electro', The usual protective glass of digital media has been replaced with another polycarbonate one to install the charging devices from the Barcelona company Yup!Charge with the two most used systems on the market: iPhone y Android.

While the user charges their device with the Yup!Charge on the supports, These simulate launching rays and flashes of energy around the charger to create a surprising impact of Electro's powers that does not leave anyone indifferent., as can be seen in the attached video. Besides, this action, which will be active for two weeks, has been associated with the main social networks, with the attraction of being able to win a Sony Xperia mobile phone.

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